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The Ka-Ching! Foundation's first major project aims at helping a group of people learn to become self-reliant. With donor help, we want to work with a group of people from Hout Bay that don’t have the know-how or skills, and to help them learn to make a living for themselves. When we do that we will know we have succeeded.
Our goal is to make sure the chosen group of 420 families learn skills to become self-reliant.
When we are successful, we ask of these people to repay a small portion of their success back, so that we can help other people too. That is why this project is sustainable.
The project has the following aims:
- To ensure 500 families from Hout Bay become self-reliant by learning to earn a living
- To develop maths, money making and money management skills
- To work in partnership with the stakeholders: Church groups, schools, community forums and local business to ensure we are working towards a common goal.
- To offer all stakeholders complete transparency through the entire process
- To remain independent of any political, social or economic pressures
- To ensure the project is sustainable, measurable and replicable.
To achieve these aims, the initiative has to achieve the following objectives:
- To graduate one thousand learners from seven schools in Hout Bay with the Ka-Ching! School’s Programme
- To award certificates to children who complete the required competency in the Ka-Ching! Business Parenting course.
- To graduate 420 breadwinners in Hout Bay with the Ka-Ching! Entrepreneurship course.
- To encourage the 420 breadwinners to repay their moral loan to the Ka-Ching! Foundation only when their businesses are showing profits. This will allow further communities to benefit from the learning experience.
- The Ka-Ching! Foundation (TKF) has spent more than five years researching and developing the Ka-Ching! Community Intervention Initiative that aims to educate and empower communities in South Africa with financial awareness, entrepreneurial competence, practical business ability and investing and life skills.
One of the most important aspects of this initiative is to teach real-life and practical skills that will have a lasting impact on the lives of communities. We are passionate in our belief that ‘hand-outs’ are a waste of time. We believe that the sponsor’s involvement will be seen as an investment in a community, and therefore it is imperative that the community understand and accepts the goal of the intervention as one of creating lasting skills development and not to expect a ‘hand-out’. It is for this reason that each family will be required to pay a registration fee.
Hout Bay has been identified as a community that represents a microcosm of the challenges facing the greater South Africa. In the Hout Bay community, you will find rich and poor, people from all race groups with all the prejudices many other communities across the country are burdened with. It is for this reason that Hout Bay serves as the ideal launch pad for this type of venture.
To successfully complete the Ka-Ching! Community Intervention Initiative for Hout Bay, the Ka-Ching! Foundation (TKF) will need to secure R1,684,930 per year for a three-year period. TKF will secure sponsorship from Corporate Social Investment (CSI) partners or government. This money will be used to sponsor 420 learners and their families from the Imizamo Yethu, Hangberg and the greater Hout Bay area of the Western Cape. We expect the programme to reach approximately 1,500 individuals over a three-year period. A detailed breakdown of this investment is outlined on pages 57 to 59 of the proposal.
TKF would like to act as the service provider to achieving the common goal of uplifting the Hout Bay community.
In addition to this, there is a ‘multiplier effect’ where the project can be replicated in other communities around South Africa through the involvement of each participant’s repayment of their ‘moral loan’.
It is the intention of TKF that each family agree the training is on a ‘moral loan basis’. The loan is unsecured, interest free and has no fixed terms of repayment. The group will learn, over a period of one year, to start and run their own real businesses earning real money. A percentage of each successful venture’s net profit will be used to repay the loans. It is our intention not to make the loan repayment legally enforceable. In recognition for successfully having repaid their loan, each participant will be issued a ‘credit worthy certificate’ that will encourage financial institutions to develop their credit history.
In addition to this, there will be formal recognition offered to each family who successfully repays their loan.
The intervention will be marketed as a collaborative effort between all stakeholders including: TKF, the sponsor, community organisations, churches, the schools and local business the learners and their parents. TKF will aim to promote and share the outcomes and model of the project as widely as possible. We see it as imperative that the sponsor’s brand receives as much exposure as possible.
All stakeholders will enjoy complete transparency during the process. The progress of each family will be made available through their own profile on the Ka-Ching! Foundation website. In this way the sponsor will have a clear picture of how their investment is progressing.
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